Safeguarding Your Investment

The true value of your apartment building is determined by market forces, not by a broker’s promises. Factors such as supply and demand, rental income, cap rates, location, and investor trends play a crucial role in establishing your property’s worth. While some...

Free Rent is Your Enemy

Why Offering Free Rent During Lease-up Can Hurt Your Investment: A Better Approach for Apartment Developers We’ve noticed a growing trend among apartment developers—offering “one month free rent” to attract more tenants and boost lease-up activity....