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“There’s No Parking!”—Turning Objections into Opportunities

Parking (or the lack of it) is one of the most common objections leasing teams hear. And while it might seem like a dealbreaker at first, the reality is: parking concerns are solvable—with the right approach. At Rock Advisors, we believe every leasing challenge is...
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Big impacts from smaller developments: Why building apartments now makes sense

Across Canada, apartment developers are facing a difficult truth: the industry has hit a standstill. Rising interest rates, inflation, and economic uncertainty have paralyzed much of the sector. Many developers who once built at scale are now hesitant to break ground...
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Turning “Challenging Locations” Into Leasing Wins

In apartment leasing, perception can be just as powerful as reality. Even the most beautifully designed building can face resistance if it’s located in a neighbourhood with a difficult reputation. But here’s the truth: great leasing teams don’t avoid these...
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Why Private Developers Need a Brain Trust Now More Than Ever

In the fast-evolving world of apartment development, strategy is everything—but so is perspective. The Case for High-Level Conversation Every apartment developer faces similar challenges: How do I increase cash flow without simply working more hours? What tools...
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The case for developing three-bedroom apartments

As Canada continues to face a worsening housing affordability crisis, developers, policymakers and industry leaders are searching for meaningful solutions that address both supply shortages and affordability challenges. One promising yet often overlooked strategy is...
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