Apartment Construction & Development Webinars

Investors see apartments as a safe haven moving forward. However, the current economy could exert downward pressure for what is otherwise a strong upwards trend line for apartment investment. Early data indicates there is a disruption occurring in the marketplace and we are seeing signs of increasing vacancies, downward pressure on rental rates, and more concessions. This webinar is designed for beneficial apartment owners and managers to combat this early trend line.

We’re going to give you the download of what Canada’s apartment owners have told us about their current experiences with rental rates, vacancies, and concessions. Using our 30 years of amortized experience, we will teach you how to train your staff to get ahead of the curve that we’re seeing. This free session will introduce you to the concepts we’re going to teach in our 4-week, 8-session, interactive training webinar program designed for owners, property managers, leasing agents, and frontline staff. We will be discussing the following:

– What happens to vacancies in a recession and how do they unfold?
– Which rents (A, B, and C class / downtown, suburban, and tertiary markets) get affected and when?
– How do you outperform a changing market with critical pricing decisions on revenue management?
– How to fight concessions.
– Marketing strategies: internet, signage, and resident referral.
– Actionable steps to pursue if the economy deteriorates further.
– Hiring and training future and existing frontline staff on:

o How to sell based on value, not price.
o Professionally responding to internet and telephone leads.
o The perfect apartment tour.
o Capturing commitment and overcoming objections.
o Marketing for frontline staff.
o Aligning the frontline staff’s goals with the owner’s objectives.

1. Actionable strategies to improve May 1st Rent Collection.
2. Better feedback from April 1^st rent collection across Canada (generally good news).
3. If we’re heading into a recession, what happens to rents and vacancies?
4. How to batten down the hatches and what not to do in a recession.
5. What happens when immigration drops, cap rates change, and lenders become mean?

How does an apartment market slip into recession, how do vacancies and rents unfold, and defensive strategies to protect cash flows.

In addition to the CMHC lending changes, we’ve had hundreds of discussions with apartment owners, developers, and influencers across North America. We’re going to give you the download on what everyone is thinking.

The 10 Key Takeaways from the Last 10 Weeks:

What does the new CMHC lending policy mean for you?
Apartment valuations and transactions
Rent collection for May & June
Vacancies and rent concessions update
Insight from the apartment fraternity

This is your chance to learn how to get started in the world of affordable housing. Don’t let it slip away! We’re going to equip you with all the knowledge you need to take advantage of this unique asset class.

We’ve put together a two-part webinar series that gives you a deep dive into:

• The history of affordable housing policies in Canada – and the buildings that came out of them;
• The current affordable housing programs: federally, provincially, and municipally – and how to make them work for your development;
• Making the decision to build conventional apartments versus affordable housing and building this into your proforma;
• Operating and leasing considerations: What changes?