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“There’s No Parking!”—Turning Objections into Opportunities

Parking (or the lack of it) is one of the most common objections leasing teams hear. And while it might seem like a dealbreaker at first, the reality is: parking concerns are solvable—with the right approach. At Rock Advisors, we believe every leasing challenge is...

Big impacts from smaller developments: Why building apartments now makes sense

Across Canada, apartment developers are facing a difficult truth: the industry has hit a standstill. Rising interest rates, inflation, and economic uncertainty have paralyzed much of the sector. Many developers who once built at scale are now hesitant to break ground...

Turning “Challenging Locations” Into Leasing Wins

In apartment leasing, perception can be just as powerful as reality. Even the most beautifully designed building can face resistance if it’s located in a neighbourhood with a difficult reputation. But here’s the truth: great leasing teams don’t avoid these...

Why Private Developers Need a Brain Trust Now More Than Ever

In the fast-evolving world of apartment development, strategy is everything—but so is perspective. The Case for High-Level Conversation Every apartment developer faces similar challenges: How do I increase cash flow without simply working more hours? What tools...

The case for developing three-bedroom apartments

As Canada continues to face a worsening housing affordability crisis, developers, policymakers and industry leaders are searching for meaningful solutions that address both supply shortages and affordability challenges. One promising yet often overlooked strategy is...

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