Turning “Challenging Locations” Into Leasing Wins

In apartment leasing, perception can be just as powerful as reality. Even the most beautifully designed building can face resistance if it’s located in a neighbourhood with a difficult reputation. But here’s the truth: great leasing teams don’t avoid these...

Why Private Developers Need a Brain Trust Now More Than Ever

In the fast-evolving world of apartment development, strategy is everything—but so is perspective. The Case for High-Level Conversation Every apartment developer faces similar challenges: How do I increase cash flow without simply working more hours? What tools...

The case for developing three-bedroom apartments

As Canada continues to face a worsening housing affordability crisis, developers, policymakers and industry leaders are searching for meaningful solutions that address both supply shortages and affordability challenges. One promising yet often overlooked strategy is...