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It’s Not About the Listing — It’s About the Right Advice
In apartment brokerage, everyone wants the listing. But at SVN Rock Advisors, experience has taught us something more valuable: the right advice builds lasting value — not inflated expectations. A few years ago, a developer we knew well decided to work with another...
“I Need to Talk to My Partner First”—How to Turn a Delay into a Done Deal
We’ve all heard it before: “I love the unit, but I need to talk to my partner/family first.” It’s one of the most common objections in leasing—and it’s also one of the most human. Big decisions aren’t made in isolation, especially when it comes to where you live....
Introducing The Apartment Development & Affordable Housing Conference – A Must-Attend Industry Gathering
Moving Beyond Talk to Action Housing affordability is no longer a distant policy debate—it’s today’s urgent challenge. Reports like the recent National Housing Accord are sounding the alarm: Canada needs 2.0 million new purpose-built rental units within the next seven...
Feasibility Insights for Apartment Development
Building Smarter, Safer Apartment Projects: 4 Feasibility Insights Developers Can Use Today A great feasibility study isn’t a “nice to have.” It’s the cheapest insurance you’ll ever buy. Here are four high-leverage ideas from our feasibility workflow that consistently...
“It’s Too Expensive!”—Turn Price Objections into Leasing Wins
Hearing “I love it, but it’s too expensive,” doesn't mean the deal is lost. In fact, it's the perfect opportunity to show prospects why your property is worth a penny. At SVN Rock Advisors, we've helped leasing teams across North America go beyond price conversations...
The SVN Network Advantage: How Our Unmatched Connectivity Sets Us Apart
A Truly Collaborative Advantage At the heart of SVN lies the Shared Value Network®—a collaborative ecosystem where transparency, inclusivity, and innovation drive every client engagement. Our advisors proactively cooperate, prioritizing clients’ best interests through...
The Apartment Industry Is Changing—Here’s Who Needs to Keep Up
Who Should Attend the Apartment Development Master Class?It’s Not Just for Developers Anymore. The Apartment Development Master Class was built for developers—but over time, it’s become so much more. Today, it’s the go-to industry training for suppliers, consultants,...
Top Lessons Learned from Selling 40 New Buildings
At SVN Rock Advisors Inc., we’ve sold 40 newly constructed apartment buildings, mastering Canada’s multi-residential market with street-level insight. Our **Top Lessons Learned** series dives into the metrics—IRRs, cap rates—and buyer trends driving today’s deals. We...
“There’s No Parking!”—Turning Objections into Opportunities
Parking (or the lack of it) is one of the most common objections leasing teams hear. And while it might seem like a dealbreaker at first, the reality is: parking concerns are solvable—with the right approach. At Rock Advisors, we believe every leasing challenge is...