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“It’s Too Expensive!”—Turning Price Objections into Leasing Success
When a prospect says, “I love it, but it’s too expensive,” it’s not the end of the conversation—it’s the beginning of a deeper one about value, lifestyle, and long-term benefits. At Rock Advisors, we believe successful leasing teams don’t sell units—they communicate...
The SVN Network Advantage: How Our Unmatched Connectivity Sets Us Apart
A Truly Collaborative Advantage At the heart of SVN lies the Shared Value Network®—a collaborative ecosystem where transparency, inclusivity, and innovation drive every client engagement. Our advisors proactively cooperate, prioritizing clients’ best interests through...
The Apartment Industry Is Changing—Here’s Who Needs to Keep Up
Who Should Attend the Apartment Development Master Class?It’s Not Just for Developers Anymore. The Apartment Development Master Class was built for developers—but over time, it’s become so much more. Today, it’s the go-to industry training for suppliers, consultants,...
Top Lessons Learned from Selling 40 New Buildings
At SVN Rock Advisors Inc., we’ve sold 40 newly constructed apartment buildings, mastering Canada’s multi-residential market with street-level insight. Our **Top Lessons Learned** series dives into the metrics—IRRs, cap rates—and buyer trends driving today’s deals. We...
“There’s No Parking!”—Turning Objections into Opportunities
Parking (or the lack of it) is one of the most common objections leasing teams hear. And while it might seem like a dealbreaker at first, the reality is: parking concerns are solvable—with the right approach. At Rock Advisors, we believe every leasing challenge is...
Big impacts from smaller developments: Why building apartments now makes sense
Across Canada, apartment developers are facing a difficult truth: the industry has hit a standstill. Rising interest rates, inflation, and economic uncertainty have paralyzed much of the sector. Many developers who once built at scale are now hesitant to break ground...
Turning “Challenging Locations” Into Leasing Wins
In apartment leasing, perception can be just as powerful as reality. Even the most beautifully designed building can face resistance if it’s located in a neighbourhood with a difficult reputation. But here’s the truth: great leasing teams don’t avoid these...
Why Private Developers Need a Brain Trust Now More Than Ever
In the fast-evolving world of apartment development, strategy is everything—but so is perspective. The Case for High-Level Conversation Every apartment developer faces similar challenges: How do I increase cash flow without simply working more hours? What tools...
The case for developing three-bedroom apartments
As Canada continues to face a worsening housing affordability crisis, developers, policymakers and industry leaders are searching for meaningful solutions that address both supply shortages and affordability challenges. One promising yet often overlooked strategy is...