BLOG
Introducing The Apartment Development & Affordable Housing Conference – A Must-Attend Industry Gathering
Moving Beyond Talk to Action Housing affordability is no longer a distant policy debate—it’s today’s urgent challenge. Reports like the recent National Housing Accord are sounding the alarm: Canada needs 2.0 million new purpose-built rental units within the next seven...
Feasibility Insights for Apartment Development
Building Smarter, Safer Apartment Projects: 4 Feasibility Insights Developers Can Use Today A great feasibility study isn’t a “nice to have.” It’s the cheapest insurance you’ll ever buy. Here are four high-leverage ideas from our feasibility workflow that consistently...
“It’s Too Expensive!”—Turn Price Objections into Leasing Wins
Hearing “I love it, but it’s too expensive,” doesn't mean the deal is lost. In fact, it's the perfect opportunity to show prospects why your property is worth a penny. At SVN Rock Advisors, we've helped leasing teams across North America go beyond price conversations...
The SVN Network Advantage: How Our Unmatched Connectivity Sets Us Apart
A Truly Collaborative Advantage At the heart of SVN lies the Shared Value Network®—a collaborative ecosystem where transparency, inclusivity, and innovation drive every client engagement. Our advisors proactively cooperate, prioritizing clients’ best interests through...
The Apartment Industry Is Changing—Here’s Who Needs to Keep Up
Who Should Attend the Apartment Development Master Class?It’s Not Just for Developers Anymore. The Apartment Development Master Class was built for developers—but over time, it’s become so much more. Today, it’s the go-to industry training for suppliers, consultants,...
Top Lessons Learned from Selling 40 New Buildings
At SVN Rock Advisors Inc., we’ve sold 40 newly constructed apartment buildings, mastering Canada’s multi-residential market with street-level insight. Our **Top Lessons Learned** series dives into the metrics—IRRs, cap rates—and buyer trends driving today’s deals. We...
“There’s No Parking!”—Turning Objections into Opportunities
Parking (or the lack of it) is one of the most common objections leasing teams hear. And while it might seem like a dealbreaker at first, the reality is: parking concerns are solvable—with the right approach. At Rock Advisors, we believe every leasing challenge is...
Big impacts from smaller developments: Why building apartments now makes sense
Across Canada, apartment developers are facing a difficult truth: the industry has hit a standstill. Rising interest rates, inflation, and economic uncertainty have paralyzed much of the sector. Many developers who once built at scale are now hesitant to break ground...
Turning “Challenging Locations” Into Leasing Wins
In apartment leasing, perception can be just as powerful as reality. Even the most beautifully designed building can face resistance if it’s located in a neighbourhood with a difficult reputation. But here’s the truth: great leasing teams don’t avoid these...